Changing People's Behaviours - Why Is It So Hard?

One of the first daunting tasks in talking to people about peak oil, is¬†merely convincing them that oil is a finite resource that will run out.¬† And if that isn’t hard enough, even once the idea is accepted, the task of changing our behaviours to adapt to this reality seems positively Sisyphean.

The link below is to an article about scientific investigations into why people’s behaviour can be so hard to change, and some strategies to help make change happen.

http://www.fastcompany.com/magazine/94/open_change-or-die.html

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